Social Media Marketing & Management Masterclass

Course information

• Course format: Practical online learning
• Curriculum: 13 modules and 80 lessons
• Learning time: 30+ hours
• Approach: Practical demonstrations, business examples and projects

Master the skills to build your brand, create engaging content, manage social media platforms, run advertising campaigns, attract customers, and grow your business or career.

The Social Media Marketing & Management Masterclass is a practical course designed for entrepreneurs, business owners, students, freelancers, aspiring social media managers, and marketing professionals who want to use social media strategically.

Through practical lessons and real-world examples, you will learn how to plan social media strategies, create branded visual content, write persuasive captions, manage business pages, launch advertising campaigns, analyse performance, and turn social media engagement into meaningful business results.

What you will learn

Module 01: Social Media Marketing Foundations & Strategy

Learn to set marketing goals, understand your audience, and build a results-focused strategy.

Module 02: Branding & Visual Identity

Develop a strong brand identity with a clear message, consistent visuals, and a recognisable voice.

Module 03: Social Media Platforms & Business Page Setup

Create and optimise professional Facebook, Instagram, TikTok, and WhatsApp Business pages.

Module 04: Meta Ads: Facebook & Instagram Advertising

Learn campaign setup, audience targeting, budgeting, ad creation, and optimisation.

Module 05: TikTok Ads & Paid Campaigns

Discover how to plan, create, launch, and measure TikTok advertising campaigns.

Module 06: Content Marketing & Planning

Develop content strategies, content pillars, ideas, and practical monthly content calendars.

Module 07: Visual Content Creation

Learn to create engaging graphics, infographics, carousels, and short-form videos.

Module 08: Copywriting & Sales Psychology

Write compelling headlines, captions, persuasive messages, and calls to action that encourage customers to respond.

Module 09: Social Media Management & Organic Growth

Learn content scheduling, community management, customer engagement, and organic growth strategies.

Module 10: Influencer Marketing

Learn how to find influencers, plan collaborations, manage campaigns, and measure results.

Module 11: Analytics, Reporting & Optimisation

Understand social media metrics, evaluate campaign performance, and make data-informed improvements.

Module 12: Freelancing & Social Media Management Career

Learn to package your services, set prices, build a portfolio, attract clients, and manage professional relationships.

Module 13: Final Practical Project & Capstone

Bring everything together by developing a complete social media marketing plan for a real or practice business.

Who should enrol?

This course is suitable for:

• Entrepreneurs and business owners who want to attract more customers and grow their businesses.
• Students and graduates who want practical digital marketing skills for employment.
• Freelancers and aspiring social media managers who want to build a portfolio and offer services to clients.
• Marketing professionals who want to strengthen their social media strategy, advertising, content creation, and analytics skills.
• Content creators who want to create purposeful content and understand how to measure its performance.

What makes this course practical?

You will go beyond learning definitions and concepts. You will work through practical examples and activities that help you apply what you learn to your own business, workplace, freelance services, or a practice business.

By the end of the course, you will understand how to plan social media marketing activities, create content, manage business pages, develop advertising campaigns, evaluate performance, and make improvements based on results.

You will also learn how to package social media management services and approach freelancing as a potential career path.

Ready to develop your social media marketing skills?

Stop relying on guesswork. Learn a structured approach to social media marketing and management that you can apply to a business, a job, or your own freelance journey.

Enrol today and start building practical skills for the digital marketplace.